FLEXIPASS and Bowo: The Smartphone As A Concierge

FLEXIPASS and Bowo Announce a New Partnership: At a time when smartphones are becoming a must-have traveling companion, FLEXIPASS and Bowo are collaborating to provide travel solutions that center on convenience and efficiency.


Delivering an Automated Guest Journey

Very few people today travel without a smartphone, and according to the most recent statistics, almost 2/3 of people on the go use their smartphones throughout their journeys, to book and display tickets, to check travel information, and to explore once they reach their destinations. This creates an opportunity for the hotel industry, who need to adhere to the new standard in order to provide true customer satisfaction. This is why FLEXIPASS, a pioneer in digital key solutions, has paired up with Bowo, creator of tailor-made web applications for hotels.

The partnership will allow the hotels to abandon the use of physical keys for their guests, and instead let them access their rooms with just their smartphones. It’s time to wave goodbye to the long queues at reception during check-in times, or stress over keys that have been lost or stolen. The hotels are able to demonstrate that they prioritize guest convenience, giving them straightforward access to their rooms and allowing them to check in immediately.

"At Bowo, we are committed to pushing the boundaries of innovation to help our customers deliver an exceptional accommodation experience," said Jonathan Chenière, CEO of Bowo.

"The partnership with FLEXIPASS is a key step in that direction. Digital locks are the future of the hospitality industry, and we're delighted to be able to offer this technology to our customers."

The Concierge, The Smartphone


A hotel concierge service has always been delivered face-to-face until now - but the rise in mobile technology and guest apps, as well as digital keys and online check-ins, is changing this. Now, guests are able to access contactless, remote alternatives, providing increased responsiveness and flexibility, and reducing the strain on hotel staff, so that they can provide greater personal attention and improved customer service.

Bowo’s Guest App allows guests to access hotel services 24/7, wherever they are, using their smartphones. They can check in, make reservations at the restaurant or bar, order room service, organize outings, read the news, and chat with reception staff - all at the touch of a few buttons. This allows customers to save time and is more convenient, and it also enables hotels to optimize their operations, assign their staff to higher value-added tasks, and enhance the guest experience.

Coupled with FLEXIPASS’s focus on convenience, efficiency, and security, this is enough to revolutionize the guest experience and provide the ultimate setup when it comes to handling the logistics of guest accommodation.


FLEXIPASS and BOWO: Value added

Integrating FLEXIPASS and Bowo technology offers several significant advantages, including :

  • Easy room access: guests have keyless access to their rooms directly from the Bowo Guest App, which can be accessed without prior download. It just takes two clicks to open the door!

  • Immediate customer satisfaction increase: keyless access leads to an average increase of 7% in customer satisfaction scores, because customers don’t have to queue to access their rooms. Customers who have to wait 5 minutes or more to check in tend to be about 50% less satisfied with the process.

  • Seamless guest experience: by making check-in a smooth and stress-free experience, and eliminating concerns about losing physical keys, digital access has improved the guest experience.

  • Additional upselling opportunities: digital keys encourage guests to use the hotel's guest app, and therefore maximizes additional revenue opportunities. The Bowo Guest App allows hotels to send personalized offers to their guests, such as room upgrades, room service promotions, restaurant and spa bookings, etc.

  • Cost reduction: many hotels spend a significant amount of money replacing their RFID cards or lost keys, sometimes as much as $1,000 per month. The use of digital keys eliminates this cost.

  • Environmental benefits: digital keys have a reduced impact on the environment because they don’t require the production and disposal of plastic key cards, allowing hotels to improve their environmental ratings.

  • Easy integration with most hospitality tools: the FLEXIPASS and Bowo integration is compatible with most of the hospitality tools on the market (PMS, POS, housekeeping software, etc.). This enables more efficient and transparent management of hotel operations, and makes it easy to bring the tools on board and add them to the hotel’s existing setup.

Miriam Lomsdalen